2019 Special Project of the Year Nominees

Go Red for Women 2019
Nominated by American Heart Association

Cardiovascular disease is the number one killer of women, causing one in three women’s deaths annually. The American Heart Association founded the Go Red for Women movement to change these statistics. The annual Lehigh Valley Go Red for Women Luncheon is one way the movement raises funds for mission, community project funding and empowering of local women.

The Go Red for Women Luncheon was held on Friday, May 10, 2019 at the Musikfest Café in Bethlehem. Nearly 300 women, and a few men, gathered to learn about the movement, be inspired by stories of local women affected by cardiovascular disease, and left with empowerment and knowledge to prevent heart disease for themselves and women close to their hearts.


She Nailed It!
Nominated by Habitat for Humanity of the Lehigh Valley

She Nailed It! is an all-women nail hammering competition founded by Habitat for Humanity of the Lehigh Valley in 2012 as a way to raise funds and empower women. This one-of-a-kind event brings together teams of women from all industries and walks of life to learn and improve their nail-hammering skills, raise vital funds for Habitat’s Homeownership Program, and address the affordable housing crisis faced by women and single mothers both locally and globally.

She Nailed It! participants are engaged from the time they form a team. Each team of four women must fundraise a minimum participation fee, which many teams drastically surpass. Teams are also encouraged to work together to improve their hammering skills and technique on their own and with the help of coaching and materials at the Habitat Lehigh Valley warehouse. The day of the competition, teams compete relay-style against the clock to hammer one nail per woman, per round into a 2×6 board suspended across sawhorses.


Rock-a-Thon
Nominated by Morningstar Senior Living, Inc.

People of  all ages rocked the first day of summer at Morningstar Living in Nazareth.  Thanks to the idea of resident, Vic Peckenscheider, the first Rock-a-Thon took place on the front porch of the Moravian Hall Square campus.  Residents jumped right in with enthusiasm to fill each hour with commitments from residents, staff, family and friends to rock and offer financial sponsorship.

The singing and camaraderie went right until the final minute. The melody of the Rock-a-Thon will be a lasting refrain as the $3,400 in net proceeds from patrons and sponsors are directed to offer group Music Therapy sessions to those impacted with dementias.


PBS39 Good Neighbor Awards
Nominated by PBS39/WLVT Lehigh Valley Public Telecommunications Corporation

The PBS39 Good Neighbor Awards are given each year in the spirit of Fred Rogers of Public Broadcasting’s program, Mister Rogers’ Neighborhood. Rogers’ legacy of education, community, and compassion continues today, and his belief that we should “always look for the helpers” inspires this award.

The awards honor those “Good Neighbors” who assist the PBS39’s mission to promote civic engagement and to fulfill the regional needs of the Greater Lehigh Valley through its dynamic communication platforms and resources. The largest impacts are made when organizations and individuals band together for a common vision of a community that is inspired, engaged, and vibrant.

In 2018, PBS39 honored Father Daniel G. Gambet, OSFS, President Emeritus of DeSales University, with the Good Neighbor Founders Award for his decades of service, both as a PBS39 Board member, as well as his work throughout the Greater Lehigh Valley. His dedication to education and to commerce have made our region a better place in which to live.


PEEPS® Helping Peeps
Nominated by United Way of the Greater Lehigh Valley

In 2018-2019, United Way of the Greater Lehigh Valley celebrated its 101st Annual Campaign with the PEEPS® Helping Peeps sweepstakes which raised $70,000 to support local education programs in more than 17 school districts in Lehigh, Northampton and Carbon counties. Through the promotion and partnership, Just Born Quality Confections offered one UWGLV supporter the chance to win the ultimate PEEPS® experience, including an exclusive factory tour, trip to Bethlehem and shopping spree at their PEEPS & COMPANY® Store. PEEPS® Helping Peeps raised awareness of UWGLV’s impact and spread the LIVE UNITED spirit far and wide – broadening the organization’s donor base with 3,000 new donors, 2,000,000,000 social media impressions and national media attention from Forbes, USA Today and People.

The sweepstakes turned awareness-building and fundraising on its head using creative, non-traditional forms of outreach and engagement. In addition to an online portal established for contest entry, text-to-give mobile giving, retail stores including PEEPS® AND COMPANY and almost 200 gas-station convenience stores owned and operated by Allentown’s Dunne Manning, supported the initiative and offered consumers different ways to participate.

Through the partnership with Just Born Quality Confections grew a secondary campaign – Random Acts of Sweetness (RAOS). Centered around community outreach and engagement, RAOS encouraged participants to “pay it forward” and received Just Born sweets for their efforts. RAOS tables could be found all around the Valley – community festivals, Lehigh Valley Phantoms and IronPigs games and PEEPSFEST®. The Just Born PEEP® joined volunteers in encouraging visitors to write notes of encouragement and share a few kind words. More than 1,500 notes were written and delivered to community members, including students at local United Way Community Schools, Meals on Wheels recipients and New Bethany Ministries residents, putting a smile on many faces!